Mission: 

Our mission is to craft premium boating and sailing products rooted in quality and built to last. As a family-run company proudly based in Wisconsin, with a legacy of U.S. manufacturing since 1980, we create innovative, all-encompassing solutions inspired by the watersports and boating lifestyle we love. From barefooting to wake riding, we design the products we use daily, delivering better products for better boating experiences.

History:

Our Story: A Legacy of Excellence on the Water

Since 1980, our family-run company has been at the forefront of crafting premium products for boaters, sailors, and watersports enthusiasts. Rooted in Wisconsin, our story began with a simple mission: to build high-quality, durable solutions that enhance every aspect of life on the water.

From the very start, our commitment to U.S. manufacturing was more than a choice—it was a promise to deliver products built to last. Each item we create reflects decades of craftsmanship and a passion for the boating lifestyle. This isn’t just a business for us—it’s a way of life.

As avid water lovers, we’ve spent countless hours barefooting, riding, surfing, and exploring the open waters. Our firsthand experience fuels every innovation. We develop products we use daily because we know that excellence isn’t achieved in theory; it’s earned on the water.

Over the years, we’ve grown into a premium brand that takes an all-encompassing approach to boating and sailing. Whether it’s protecting your vessel, maintaining its beauty, or enhancing your adventures, we believe in making every moment afloat exceptional.

Our motto, Premium Products, Endless adventures, captures the heart of our brand. It’s about more than superior design—it’s about elevating the entire experience. We’re proud to be a family-run, Wisconsin-based company, dedicated to the boating community and the pursuit of perfection.

For over 40 years, we’ve been inspired by the same love for watersports that brought us to this journey. And as we look to the future, our dedication remains steadfast: to craft products that redefine what it means to truly enjoy life on the water.